Portfolio

I’ve worked in marketing communications for over 5 years. And in that time, I’ve had the pleasure of working on a number of exciting and creative projects that I wanted to bring together in this online portfolio.

I’ve spent most of that time developing content for print and online communications materials. But, I’ve also worked on projects that involved event planning, media relations, copywriting, content marketing, design, and social media marketing, to name a few. Click through the links below to see samples of my work, or connect with me below.

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Integrated Marketing Campaigns

Here are examples of multi-channel marketing communications campaigns that I worked on, one of which was for a new product launch.

Content Marketing

The bread and butter of any great marketing or communications campaign is content. Check out some examples of content pieces I have written and the strategies behind them.

Copywriting

Copywriting is a highly specialized kind of writing. Peggy Olson may make it look easy in Mad Men, but this succinct style of writing means a lot of planning behind the scenes.

Media Outreach

Understanding journalists’ needs and goals is key to success with media. Writing with press in mind and taking a creative angle to any story, while clearly explaining why your news is, well newsworthy, will go a long way.

Social Media

Whether it’s creating engaging content or engaging with a community, I love the customer-facing nature of social media.

Design

See examples of my design work using Adobe InDesign, Photoshop, and Illustrator.

Branding

A brand is more than a logo, it’s an ethos. Here is how I’ve helped several companies build solid brands that resonate throughout all communications channels.

Events

I’ve helped plan and promote several events throughout the region and beyond. From working with vendors, planning event logistics, to marketing events, event planning is one of my favourite kinds of projects to work on.

Reporting & Planning

All the marketing planning in the world would be useless without a structure for tracking success. See how I track key performance indicators (KPIs) for marketing, communications, and media plans.

Academic Essays

My undergraduate degree in English and French literature means I love to read. But it also means that I’ve really honed my writing and editing skills.

Portfolio

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