Copywriting is a highly specialized kind of writing. Peggy Olson may make it look easy in Mad Men, but this succinct style of writing means a lot of planning behind the scenes.
Copy can take many forms. It could mean writing for brochures, advertisements, social media posts, websites, graphics, posters, banners, among other things. Check out some examples of my copywriting below.
1. Monogram Creative Console
I wrote copy for Monogram’s website, social media ads, graphics, Kickstarter campaign, and other digital media and communications materials. The copy was aimed at creative professionals using software like Adobe.
2. Career Hub, Conestoga College
I wrote copy for advertisements and brochures while working on a rebranding project for Conestoga College’s Career Services. The department needed to raise awareness of their service offerings among students at the college.
Below is a sample of bookmarks that I wrote copy for in order to promote the services to a student audience. The bookmarks were handed out at the college’s bookstore with each purchase students made during orientation week. The piece was created specifically for cross-promoting at the bookstore, a relationship that I helped foster between the two departments.
Two brochures were developed to help raise awareness among students and professors at the college. The tagline “Success Starts Here” was chosen after several focus groups with students revealed that success was a word that the target market associated to “careers.”
3. Copywriting Plan
Below is an example of copy that I wrote for a mock print ad for The Centre in the Square, Kitchener-Waterloo’s performing arts centre. Along with writing the tagline and copy for the ad, I have also included a copywriting plan. A copywriting plan is beneficial in order to strategically plan for and then write copy.