3. Career Hub, Conestoga College
I wrote copy for advertisements and brochures while working on a rebranding project for Conestoga College’s Career Services. The department needed to raise awareness of their service offerings among students at the college.
Below is a sample of bookmarks that I wrote copy for in order to promote the services to a student audience. The bookmarks were handed out at the college’s bookstore with each purchase students made during orientation week. The piece was created specifically for cross-promoting at the bookstore, a relationship that I helped foster between the two departments.
Two brochures were developed to help raise awareness among students and professors at the college. The tagline “Success Starts Here” was chosen after several focus groups with students revealed that success was a word that the target market associated to “careers.”