Understanding journalists’ needs and goals is key to success with media. Writing with press in mind and taking a creative angle to any story, while clearly explaining why your news is, well newsworthy, will go a long way.

1. Product Launch: Monogram Creative Console

I incorporated a media component to help Monogram launch their second generation hardware products to increase exposure and awareness among audiences that were outside of the brand’s reach. We leveraged existing press relationships along with a press release and media kit to communicate key benefits and features of the new hardware.

Below are a handful of the articles that were published as a result.

Tracking the outcome of media outreach and amplifying articles on our own channels provides added content for our brand and social proof to our customers. Here is an example:

See the results of this marketing communications plan here or read the press release by downloading it below: