2. Editorial Calendar for Waterloo Regional Tourism

At Waterloo Regional Tourism, I created an Editorial Calendar to track and manage the changing content for the website, blogs, giveaways, social media posts, website banners, events, videos, and cross-promotional activity. I updated the content monthly, collected assets and copy for each piece, and promoted content through various digital and print channels.

The organization had over 100 industry partners that our team helped promote to a provincial, national, and international audience.

Here is the Editorial Calendar that I used to track all of the different content pieces:

Get a behind-the-scenes look at content planning and my approach to strategic content marketing on page 3.