My academic and professional experience with design included using Adobe software such as:
This experience has taught me not only about visual elements and aesthetics as well as technical skills using the Adobe software, but it has also taught me about patience, time management, problem solving, and managing client expectations.
Below is a sample of my design work. You may click on the image to see a full size version.
Currently, I am the volunteer Social and Digital Media Coordinator for The Literacy Group. I run their Twitter and Facebook page, and I also update their website content among other things. Design work is a crucial component of social media. Images in Tweets, for instance, get far more engagement than those without. This is a sample of a few quick designs I have done and used on social media platforms for TLG. (Note that logo and some graphic elements, such as colour scheme and triangle patterns, were designed by Conestoga graphic design students during a Createathon competition).
TriTed Innovation is an automation company located in Cambridge, Ontario. Their company brochure and website required a complete redesign in terms of messaging (content) and visual layout and imagery.
The steps I took to help TriTed maximize the impact of their brochure were two-fold: writing content, and design. Content writing included conducting a literature review of their competitors to see what messaging they were using. I also included other automation companies in my analysis that were not in direct competition with TriTed, but had excellent messaging and content. Based on my analysis, I wrote content for the brochure and website.
At the time, TriTed did not have a lot of visual content of their own work. I felt it was really important to showcase TriTed’s work through these channels so I grabbed my DSLR and headed over to the company to take pictures of the highly technical, and very impressive, automated robotic arms that TriTed designs and manufactures.
I designed these Valentine’s Day cards for “Hearts for Hearts,” a fundraising campaign that came out of an event management course for my Integrated Marketing Communications program at Conestoga College. We raised over $650 for the Grand River Hospital Foundation. To learn more about this event, click here.
Given the proximity of our fundraiser to Valentine’s Day, my team decided to sell Valentine’s Day cards for $5/pack of 12 cards. They were designed to appeal to children and families because it fit the target market where we held our fundraiser (Kitchener Market).
These cards were designed using Adobe Illustrator. I sketched the characters first using paper and pencil and then traced the image and added decorative borders and backgrounds, and theme appropriate fonts.
This mock poster was designed for my creative strategies course as part of my Integrated Marketing Communications program at Conestoga College. The assignment required us to design a poster for an event of our choice. I chose to create a poster for THEMUSEUM, based in downtown Kitchener, because I enjoy their design and marketing. I imagined an exhibit event that they would hold based on my experiences visiting several exhibits there and following their marketing through social media.
I eventually picked space because it is a subject that I am infinitely intrigued about and thought it would make for beautiful design.