Copywriting is a highly specialized kind of writing. Peggy Olson may make it look easy, but this succinct style of writing means a lot of planning behind the scenes.
I wrote a lot of copy for advertisements and brochures while working on a rebranding project for Conestoga College’s Career Services. Below is a sample of bookmarks that we made to promote the services to a student audience. The bookmarks were handed out at the Conestoga bookstore with every purchase during orientation week. Career Services was the first service to cross-promote through the bookstore – a relationship that I helped foster between the two departments.
The bookmarks were meant to advertise one very specific service that Career Services offered.
Below is an example of copy that I wrote for a mock print ad for The Centre in the Square, Kitchener-Waterloo’s performing arts centre. Along with writing the tagline and copy for the ad, I have also included a copywriting plan. A copywriting plan is beneficial in order to strategically plan for and then write copy.