Quality versus Quantity of Social Media Content

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In this fast-paced, digital era, there is an enormous amount of emphasis and effort placed on numbers: How many likes do you have on Facebook? How about the number of followers on your Twitter? Number of visits on your website?

While the value placed on quantitative analytics is a justified means of measuring marketing success, it is not the only critical success factor. Equally important to the success of a digital media plan is the qualitative approach.

Before we delve into the meaning of a qualitative approach to digital media, it is important to understand one critical factor about the virtual beast we call The Internet. Continue reading

Perception is Reality: what we can learn from feminism

Here is an interesting infographic from Maclean’s, which presents the results of several polls that asked men a simple question: “Are you a feminist?” The answers, however, are far more intriguing to analyze from a marketing communications perspective.

In short, the male readers were far more likely (51%) to identify as a feminist once the definition was given (versus just 15% who identified with being a feminist before the definition was given).

As Maclean’s points out in their article, the recent speech that Emma Watson gave at the UN, in which she urges men to be allies in fighting for women’s social, political, and economic equality, makes it all the more relevant to understand just how and why men do or do not identify with a feminist movement.

Whether you agree with feminism or not is besides the point here. What is important is the fact that perceptions about feminism versus the actual defintion of feminism are shown to be in direct conflict with one another. Continue reading