A media release is a formal way to inform media outlets about a change in an organization.
My Media Relations course as part of the Integrated Marketing Communications program at Conestoga College allowed me to hone my media release writing skills.
As the volunteer Social and Digital Media Coordinator at The Literacy Group, I collaborated with a team to write and edit the following media release. I then designed a few graphics to add visual interest. The purpose of the release was to inform local Elmira media of free new services and a new office that was about to be launched in the area.
Below are two samples of mock media releases that I wrote.